Havaianas x Vini Jr.

Content coverage for @havaianaseurope x @vinijr, from on-set production to final adaptation for social environments.

We captured both key campaign pieces and spontaneous moments, building a versatile content library designed for multiple formats.

As part of the activation, artist @befernandezart and team created a mural live in Plaza de Callao, bringing the campaign to the streets and generating real-time engagement.

We developed vertical assets optimized for Reels, TikTok, and Shorts, prioritizing pacing, strong hooks, and sound-off consumption.

The result: a system of assets, hero films, cutdowns, BTS, and tactical clips designed to function as a digital ecosystem, maximizing reach, engagement, and brand consistency.